LKW.APP Becomes New Team Partner of Düsseldorfer EG

Cologne, 14 September 2023 — From the road to the ice: LKW.APP lands its next hit in its communications. As the new official partner of Düsseldorfer EG, the Rhineland startup aims to give even more visibility to the everyday working life of truck drivers. And that just in time for today's season opener.

The LKW.APP logo, spanning over 7 metres, now adorns one of the popular face-off circles of the PSD BANK Dome. The motto "Made for Truckers" is thus visible both on site and on TV. In addition, digital surfaces as well as social media campaigns are part of the package. The partnership was initially concluded for the 2023/24 season.

"Ice hockey in general and DEG in particular represent values such as authenticity and agility, with which we can identify one hundred percent. We work continuously to improve the everyday life of truck drivers and want to carry the importance of their work even further into society. DEG is the ideal partner to place our messages in an attention-grabbing way."

— Steven Peddie, Head of Communications at LKW.APP

"Not least because of the many away trips of our professional squad, we know exactly how much logistics and work goes into the transport sector. We are all the more pleased that LKW.APP is using our far-reaching platforms for part of its communications campaign. Together we will bring the partnership to life with authentic content in order to reach as many people as possible."

— Christopher Schlenker, Director Sales & Marketing at Düsseldorfer EG