Ice Hockey Fans Say: Thank You, Truckers

Cologne, 28 March 2024 — On 8 March 2024, the PSD BANK Dome in Düsseldorf hosted the sold-out season game of the Düsseldorfer EG. As team partner, LKW.APP used the chance to talk with the fans about the situation of truck drivers before the game began.

Fans raise their voice for truck drivers

Even before the doors opened, singing and an excited atmosphere filled the forecourt. In the foyer of the arena, the LKW.APP team was ready to strike up a conversation. With heated remote-controlled truck races and a camera set up to capture fans' voices, the profession of the truck driver quickly became the talk of the entrance hall. During the exchange, numerous fans expressed a visible thank you to the drivers for their work. The partnership campaign was rounded off with a game that the DEG won against the Löwen Frankfurt.

A video of the campaign is available on YouTube.