Just in time for the start of the games:
LKW.APP becomes a new team partner of Düsseldorfer EG
Cologne, Germany | From the road onto the ice: the LKW.APP lands the next hit in its communication. As the new official partner of the Düsseldorfer EG, the startup wants to give the everyday working lives of truck drivers even more visibility. Just in time for the start of the games.
The LKW.APP logo now adorns one of the popular bully circles of the PSD BANK Dome with more than seven meters in diameter. Therefore, the motto “Made for Truckers” can be watched both on site and on TV. The package also includes digital spaces and social media campaigns. The partnership was initially concluded for the 2023/24 season.
Steven Peddie, Head of Communications at LKW.APP: “Ice hockey in general and DEG in particular represent values such as authenticity and agility with which we can identify 100 percent. We are constantly working to improve the everyday lives of truck drivers and would like to spread the importance of their work even further into society. The DEG is the ideal partner to place our messages in an eye-catching way. We can hardly wait for the first home game to start on September 17th.”
Christopher Schlenker, Director Sales & Marketing at DEG: “We know exactly how much logistics and work goes into transport, and not just because of the many trips of our professional squad. We are all the more thrilled that the LKW.APP is using our high-reach platforms for part of its communication campaign. Together we will live the partnership with authentic content to reach as many people as possible.”
Have a safe trip everyone and let’s go!
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About Aparkado
Aparkado UG (haftungsbeschränkt) is the developer of LKW.APP. Founded in 2020 by Philipp Henn and Roland Moussavi, the company aims to improve the working conditions of truck drivers in Europe. With a focus on the problem of finding a parking space, the LKW.APP enables its users to carry out a simplified and proactive search for suitable truck parking spaces by displaying the parking space occupancy.
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Contact
Steven Peddie
Head of Communications
Email: s.peddie@aparkado.de
Tel: +49 157 92 50 13 93
Downloads
- Presse Release: Download (PDF, German)
- Presse Release: Download (PDF, English)
- Image 1: Download
Left to right: Christopher Schlenker (Director Sales DEG), Roland Moussavi (Founder Aparkado), Philipp Henn (Founder Aparkado), Steven Peddie (Head of Communications Aparkado)
Source: ©Aparkado - Image 2: Download
Bully Circle LKW.APP
Source: ©Aparkado
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