Head of Growth / Growth Lead (m/W/D)

Permanent employee | Full-time | Cologne, Remote

Keen on logistics? So are we! Then come on board with Aparkado! As an innovative startup in the heart of Cologne, we are improving the conditions for truck drivers in European road transport with our LKW.APP. And maybe we need you!

Because we are now looking for a Head of Growth / Growth Lead to play an important role in the development of the LKW.APP.


Your role

As Head of Growth, you will own overall company growth across both B2C and B2B business models and act as the central point of contact for all growth and revenue-related goals.
You will lead an integrated growth organization where Marketing, Sales, Lifecycle, Community, and Revenue are strategically aligned and managed holistically.

You will build and own a scalable end-to-end growth engine – covering user and lead acquisition, activation, retention, and monetization, all the way through to sales pipeline management and sustainable revenue growth.

You will work closely with Product, Data, and the Founder and act as a key driver of long-term, sustainable growth.
During the first 12 months, the primary focus will be on building efficient structures and scaling the company’s core growth levers.


Your tasks

Overall Growth Ownership (B2C & B2B)

  • Develop and own the company’s holistic growth strategy
  • Lead, manage, and develop an integrated growth team including Marketing & Sales (disciplinary and functional leadership)
  • Own all core growth and revenue KPIs (e.g. user growth, revenue, retention)
  • Work closely with Product, Data, and the Founder to ensure scalable growth
  • Clearly prioritize, budget, and steer B2C and B2B initiatives
  • Operationally relieve the Founder in all growth and revenue-related matters


B2C Growth & Acquisition

  • Develop and execute a scalable B2C growth strategy
  • Own App Store Optimization (ASO) including keyword strategy, conversion optimization, and experimentation
  • Plan, manage, and optimize paid acquisition channels (Meta, Google, Apple Search Ads, etc.)
  • Build and scale organic growth channels (content, SEO, referrals, partnerships, influencers, social media, website)
  • Own key acquisition KPIs such as Customer Acquisition Cost, install-to-activation rate, and channel performance

Lifecycle Marketing & Monetization

  • Design and execute activation, engagement, and retention campaigns
  • Build segmentation models and personalized lifecycle journeys
  • Develop habit-forming mechanisms to increase usage frequency
  • Identify, analyze, and validate new monetization opportunities across the customer lifecycle
  • Own activation, retention, churn, and LTV KPIs


Community & Supply Growth

  • Strategically build and nurture a strong, trusted community
    (especially on the driver / supply side)
  • Develop initiatives to strengthen loyalty, trust, and advocacy
  • Collaborate closely with Product & Support to systematically leverage community insights


Sales & Key Account Management as Part of the Growth Team (B2B)

  • Own B2B sales as an integral part of the overall growth organization
  • Build, manage, and optimize the entire B2B funnel (Lead → Deal → Revenue)
  • Develop clear sales narratives, value propositions, and pitch logic
  • Own sales enablement assets (pitch decks, one-pagers, case studies)
  • Build strategic partnerships and manage as well as support existing customers


Sales Pipeline, CRM & Revenue Operations

  • Own the structure, quality, and performance of the sales pipeline within the CRM
  • Define and optimize lead generation, pre-sales, and qualification processes
  • Ensure clean, data-driven handovers within the growth team
  • Provide transparent forecasting and structured revenue tracking

 

About you

  • Several years of experience in Growth, Revenue, Marketing, or Sales leadership roles
  • Proven track record in building and scaling B2C and/or B2B growth models, ideally in an early-stage environment (startup)
  • Strong data-driven mindset with clear KPI and revenue ownership
  • Experience leading interdisciplinary teams (Marketing & Sales)
  • Hands-on mentality combined with strategic and entrepreneurial thinking
  • Excellent communication and stakeholder management skills
  • Highly self-driven, structured, and responsible working style


Note:
Not all listed qualifications are required. What matters most is strong, hands-on experience in several of the described areas, combined with a genuine interest in personal development and the willingness to grow into new responsibilities. We welcome every application.


Why Aparkado?

  • Impact from day one: Build a product that changes the lives of thousands of truck drivers across Europe.
  • Dynamic environment: Work in a highly motivated startup with fast decision-making processes.
  • Flexibility: Hybrid work in Cologne or fully remote – it’s up to you.
  • Growth & development: We invest in your professional and personal growth.
  • Team culture: Become part of an ambitious team that celebrates successes together and tackles challenges as one.
Apply now