Senior Sales lead / Business Developer (m/W/D)

Permanent employee | Full-time | Cologne, Remote

Keen on logistics? So are we! Then come on board with Aparkado! As an innovative startup in the heart of Cologne, we are improving the conditions for truck drivers in European road transport with our LKW.APP. And maybe we need you!

Because we are now looking for a Senior Sales Lead / Business Developer to play an important role in the development of the LKW.APP.


Your role

You will be responsible for launching and scaling Aparkado’s first B2B monetization model – a high-impact product for the European logistics market. You’ll lead strategy, go-to-market, customer acquisition, partnerships, and external representation.

You’ll work closely with Product, Marketing, Data and Tech and play a key role in building our commercial engine.


Your tasks

  • Strategy & Go-to-Market:

    • Define pricing and sales strategy for the Parking Subscription and future B2B products

    • Build a scalable enterprise sales pipeline 

    • Set up CRM (e.g., Pipedrive), launch account-based marketing initiatives

  • Acquisition & Deal Making:

    • Identify key customers, communicate the value of LKW.APP

    • Lead pricing discussions, contract negotiations, NDA/MoU processes

    • Manage pilot customers and feed insights into the product roadmap

  • Team & Process Development:

    • Collaborate with Product, Marketing, Data and Tech teams

    • Create sales enablement materials, incorporate market feedback

    • Build and coach a performance-oriented sales team incl. Junior Rep

  • Partnerships & Brand Awareness:

    • Develop strategic partnerships with platforms, associations, tech players

    • Co-create integrations, product bundles or campaigns to strengthen our B2B presence

  • External Representation:

    • Represent Aparkado at industry events, panels, and trade fairs

    • Build long-term relationships with decision-makers across the logistics sector

    • Help shape Aparkado’s public narrative with marketing (e.g., success stories, thought leadership)

About you

  • 5–8 years of experience in B2B sales, ideally in logistics/mobility SaaS

  • Strong background in enterprise sales and pipeline building

  • Well-connected in the logistics or transport ecosystem

  • Strategic thinker and hands-on operator with strong negotiation skills

  • Comfortable on stage or in front of customers – you represent Aparkado confidently

  • Familiar with tools like Pipedrive, Apollo, Hubspot

  • Fluent in both German and English

 

Why Aparkado?

  • Impact: You’ll launch a product that improves the lives of 65,000+ truck drivers across Europe

  • Ownership: You’ll take full responsibility from day one – and shape the go-to-market approach

  • Speed & Autonomy: We’re 15 people now, growing fast, and working without bureaucracy

  • Flexibility: Work hybrid – typically 2 days on-site in Cologne, 3 days remote

  • Vision: We’re building the #1 platform for Europe’s truckers – and you’ll play a key role in making it real

Apply now